I also started with an online list from my insurance and then did the best research I could do online. It could just be my insurance, but very few therapists on the list had a Psychology Today page. I was startled by how goofy some of their own web sites were.

One thing you always hear is that if your rapport with your therapist is good, nothing else matters. I didn't find that to be true when I was first looking. Not the method, maybe, but the aim of the therapy mattered to me and then some more petty things. like distance, session timing, and even the office I'm going to be intimate with my therapist in. My therapist now, though, works medium far, has irregular session times and a crappy office that she could make much better, so in the end those didn't matter that much, but I miss the sweet guy I tried first and his big cozy office. Distance played a part in leaving him, but mostly it was goals.