I have the same struggle as the OP, but for the opposite reason, because I am very pale skinned and the constant message from the media/popular culture is that you need to be tanned to be beautiful. Everyone I know has skin that is naturally tanned/tans easily in the sun or they get spray tans. I wish I could just wear summer dresses and shorts without feeling like everyone is looking at me with pity and thanking their lucky stars they aren't white like me.