It does seem to me that some people are just well liked & some are not.

I never felt particularly well liked for the most part either. Although I would also have to admit that, in my case, I also pretty-much shunned anyone who ever made any effort to befriend me.

And nowadays I'm pretty thoroughly reclusive. So the opportunity to have friends who might care about whether or not I was around is non-existent.
It has also occurred to me, over the years, that other people can sense when a person is vulnerable. There have been so many times in my life when people clearly realized that I was someone they could beat up (either verbally or in some cases even physically)

that there must be something about me that says to other people: "Go ahead & screw with him. He's defenseless"... (which I pretty-much was.) I think it must all have to do with phenomes or something...