Based on their website it looks like one of those modern approaches, mostly based on easy solutions and positive thinking. I also noticed an article about business on their site which reveals a lot. As well as that tiny trademark sign in the title.
I personally am sceptical to anything that resembles business. But that was just a very short scan of their site and I might be wrong. Going to the lecture can't hurt you, you'll learn something new and form your own opinion.