I sometimes eat hagan daz dulce de leche or their chocolate (I did this more before menopause during that salty then sweet craving time of the month)-but usually I make my own or get it when I am visiting some special ice cream shop. I was disappointed in the bluebell because I was expecting the hype to be true and for me it was not. And for me, the only way for a brand to not disappoint me if it is hyped up by those who eat it, is for the vanilla to be magical.