View Single Post
Revu2
Grand Member
 
Member Since Aug 2013
Posts: 818
10
4 hugs
given
PC PoohBah!
Default Aug 04, 2018 at 11:42 AM
 
Who-hoo! I finished a book on client-creative relationships!!

Reading, that is, not writing. It's by Bonnie Siegler, ...

[front]
Dear Client, This book will teach you how to get what you want from creative people. Sincerely, Bonnie Siegler.
[back]
PS—Including how to hire the right team, give clear direction, provide feedback that works, pick your battles, and be open to new ideas. Plus you'll have more fun, save time and money, and get the results you want, an keep your hair from turning gray.
------That's what's on the cover.

Siegler is a Designer so the book is very heavily designed. No page numbers, only chapter numbers. Chapters very short. Key points in bold. Clean san serif font.
Published this year and she's the keynote speaker at the Seattle Design in Public festival the local branch of architects sends up each year for two weeks. Look it up if interested.

Chapter Titles (all preceded by No.)

1. The Thing About Creatives
2. Be Honest
3. Know Thyself
4. Make Me Iconic
5. Have Clarity of Purpose
6. Who is your audience
7. Care about Every Audience
8. Decide Who Will Decide
9. Do not send out a RFP
10. A brief case for writing a brief
11. Tell me the problem, not the solution
12. Get buy-in
13. Experience isn’t everything
14. Those awkward first calls
15. The importance of meeting in person
16. Get a proposal
17. Call references for God’s sake
18. Introduce everyone at the meeting
19. Don’t schedule meeting one after another that we’re bound to run into each other in the lobby
20. Be up front about money
21. The value of creative work
22. Flat fees, Full Hearts, Can’t Lose
23. Expect the Unexpected
24. Good, fast, cheap
25. Always sign on a dotted line
26. Tell the people who didn’t get the job
27. Best practices work best when they are flexible
29. What if you have a good idea?
30. Show-And-Tell
31. Cut out the Middleman
32. White space is your friend
33. Let the Creative Drive the First Presentation
34. Be a Fair Judge
35. Question Everything
36. Be open to things you didn’t imagine
37. Don’t say that, say this
38. Beware of garanimals
39. An important note about giving feedback
40. I notice/ I wonder
41. It’s okay to love something right away
42. What to do when you kind of hate what you see
43. So you think you can make it better?
44. What if you don’t know what you think?
45. Give all feedback at once
46. We don’t care what your spouse thinks
47. Of fear and insecurity
48. Why focus groups suck
49. Don’t let data drive your decisions
50. Be confident, not arrogant
51. Pick your battles
52. The power of encouragement
53. Accept that everything is emotional
54. Talk it out
55. Please don’t piss on the creative
56. Nothing takes a second
57. Don’t ask to sit with use while we make changes
58. Don’t fall off the face of the earth
59. If it just not working
60. When creatives are assholes
61. Don’t be rude to my staff (or yours)
62. Serve lunch during lunch meetings
63. About pro bono work
64. Give credit where it’s due
65. Don’t use these words
66. Use these words

Listing these titles is as far as I've gotten re: taking notes. If interested (Seasaw?) please pm me and I'll send the google doc link for collaborative efforts to pull a shorter list of agreements out of this work.

Bonnie says she could find no other book on the topic. My experience as well, considering the history of art with patrons and artists runs back centuries.

Anyway, Thanks Bonnie.

Revu2

__________________


Revu2 is offline   Reply With QuoteReply With Quote