I’m not a fan of maple syrup either but when I was visiting Vermont, the advertising was so persuasive — bucolic landscape and all you see are signs for different varieties of farm-made maple syrup, somehow making me feel like if I just bought a few bottles, my life will also be, dunno, farm fresh and healthy or something.

So, I bought it and....promptly threw it away within a few days of getting back to my decidedly stale unhealthy ways.