I don't think he practices therapy therapeutically at all-how would anyone even call this therapy?

While very unappealing to me personally, he doesn't target mental health-he is goal oriented for anyone that wants to overcome a challenge. These types don't worry me at all because he is upfront in what he does-who would ever consult with him for trauma? I can't imagine that anyone would refer any type of clinical population to him either. I just don't see how this used car salesman mentally compares to what is know as therapy. As others pointed out, he is more of a life/motivational coach.

Was curious about his being flooded by "hate mail" from other therapists, checked out his website and noticed he doesn't even list his qualifications or education. Psychotherapist and Author Jonathan Alpert

How I interpreted his message was that many people do not need what we think of as psychotherapy and instead might be better off with motivational techniques; but he is comparing apples to oranges-completely different clientele. Nothing wrong with offering the service to those who are interested, but I don't think it should be called therapy and don't understand how it could be compared with psychotherapy.