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I think you hurt businesses for no real reason. I think you will understand this if you would ever be a seller/service provider, and see how you would deal with a customer who gave you 3-star review for meeting their expectation and for doing everything just right. I give 4 or 5 stars because they deliver what they promise. I build my expectations from what they promise. I don't have a uniform standards for everything, and expect sellers/service providers to meet it. If I don't like their promise and how they deal with other customers complaints (especially this one, because I expect something to go wrong), I find someone else.
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