I tend to view many and most reviews with an air of curiousity about "motive"..
If it seems like a barrage of negativity, I am skeptical and question whether the product/service is 'that bad' or is it a business/competitive purpose or is it a vendetta?
If all I see is glowing/raving reviews without an ounce of "meh..it's just ok" then I question the business/services as censorship.
Are reviews from 'influencers' asked to try and review in hopes of a kickback of some sorts??
I'm out of thoughts on more and more. It boils down to yes, I question purpose and motive and seek authenticity with the inner knowledge that I'm free to take my chances on an item/service.