Oh not on your bday! I hope you can take some time off to enjoy it at least! A PR firm will not necessarily have SEO in their back pocket to give specific direction and strategies on website copy. It takes keyword targeting and keyword research per page and then editing the copy to strategically incorporate those terms. I can take a look at the site, if you like? PM me if you want to. I just bought a domain for SEO services in my geo area by the way!!!! I think I may be on route to independent consulting, perhaps in a year's time, but I got the first step done.