I usually read to see if the negative reviews fit with what would annoy me to pay someone that I had hired. So, if a negative review was that the therapist was cold and impersonal - that would not bother me but if a positive review that called a therapist warm and huggy - I would avoid that one like the plague. I find negative reviews very useful even where it is subjective what would be considered a positive or negative experience. Most of what people on this site describe as positive absolutely would not be a therapist I would hire.