Transference is one of the problems that rely to a great extent on the personal relationship between client and therapist. In the teaching approach of psychotherapy this can be avoided. One's like or dislike or approval of/or by a therapist plays no role, but depends entirely on the therapist's ability to teach the client how to best tackle a problem according to some therapeutic principles. In the teaching approach of counselling a therapist often does not need to know details of "what the problem is".

Psychotherapy can be taught in a group setting of clients without having necessarily a personal relationship with each participant of a group.

Thus people can "receive psychotherapy" by reading book on psychotherapy or doing a course in psychotherapy. There are myriad of ways of doing psychotherapy without a therapist, but you need to choose what kind of therapy you want. Mine is explained at:

Assumptions in Psychotherapy

which is based on a combination or nutrition and psychotherapy.