Thinking about Mouse's post...

Humanistic therapy, which is popular in the UK, use the term 'unconditional positive regard' as one of the main factors seen as essential in a therapeutic relationship. This is a less controversial description of what it means to either love or care for the client. Some therapists, including mine, see therapy as about love when alls said and done, but as already said here, love can be a very difficult and confusing word for many people, and as such many therapists won't use the word at all.