I don't think that question can be answered in terms of black or white. I think that we can learn to love (or, at least, like) what we do, even if it isn't our first choice. For example, I studied the career that my parents wanted because I was afraid to put my foot down and do what I wanted (specifically, I wanted to be an accountant but they wanted me to be a translator). To make the story short, I made a great effort to enjoy it (even forcing myself at the beginning) and now I like this profession.
Maybe you can combine what you want with one of those options, right? Like creating an enterprise focused on marketing research or on helping people or on bringing people closer to art. I don't know. I think that you can get both things: working on what fits you (that, anyway, you know yourself more than any test) and getting the results that you want.
Think about it and surely you will come with a solution.