Yes, they are exceptionally pretty, but Dove chose women with incredibly low self esteem who *don't believe* they are beautiful; and by the end of the video they see a side-by-side comparison of how "the world views them" vs "how the woman views herself". The message is to believe in and accept your beauty inside and out, and there is also a message that beauty isn't always physical appearance. Many of those women who saw their comparison said, "Wow, this woman looks friendly and happy and someone I'd like to spend time with" which has little to do with physical beauty.

Dove presented a very relatable advertisement for women who need to be reminded to believe in your own beauty because many women suffer from low-self esteem about their appearance.