Gabyunbound, I am sorry if this conversation has shifted to a slightly different direction. And yet it hasn't, entirely, in my view.

We all know that marketing strategies are mostly only focused on increasing sales. Big Pharma isn't so concerned about proper representation, teaching against stigma, or any other really noble cause, as they are about hanging a carrot in front of people (patients and doctors). That is unless doing the former helps sales. I used to work for a major pharmaceutical company. One that even offers AAPs. They contribute to good non profits, like NAMI. Yeah, it makes the company feel a bit good to do so. It also makes them look good. That also helps increase sales.

Don't get me wrong. I like capitalism...that's not too out of control. I worked in sales and marketing at a company, writing much of their print and online marketing content.