I hate all the game playing too. It has been around for a long time. The book The Rules (which basically teaches women to act disinterested in order to manipulate men) was written in the 60s. One of my friends gave it to me as a joke. Personally, I've given up on dating, but that's because I realize I don't want a serious relationship and am happy being single. But I do believe honesty is the way to go.