I agree it's a problem. I have a number of friends who are moms in their 40's, and their facebook feeds frequently reference wine or wine memes.
If you're interested in exploring this further, there's a really good book "Drink: The intimate relationship between alcohol and women" by Anne Dowsett Johnson, that explores how women are targeted by the alcohol industry and have been since the 90's.
I also agree with really being annoyed by the hard seltzer marketing. It seems like the ads are tyring to paint drinking as part of a healthy lifestyle, with notes such as "only 100 calories"
It's really harmful in my opinion,
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"I danced in the morning when the world was begun. I danced in the moon and the stars and the sun". From my favourite hymn.
"If you see the wonder in a fairy tale, you can take the future even if you fail." Abba