Excellent point, Daonnachd
FWIW, I do think it is worth looking at from a social media POV. I think it would be interesting to read, actually. Sometimes I wonder how different things would be with no social media. Heck, even Ebola got tons of social media responses, and it got to the point where I think Obama made the decision to have the media lay off on the reporting (unless I am forgetting).
Social media is a double edged sword IMO.