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Rainbowzz said:
Every time you start a conversation using i’m, we

</div></font></blockquote><font class="post"> Have you ever thought about how they know when you start a conversation with i'm?

Microsoft thanks you: http://seattletimes.nwsource.com/htm...owslive19.html

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Microsoft intends to recoup its investment by selling advertising on Windows Live that reaches hundreds of millions of users and is also targeted to an individual's specific behaviors.

For instance, if someone spends time searching the Internet for a wristwatch, advertisements from watchmakers might appear next to their e-mail.

"We want this sort of serendipitous experience where all of a sudden you feel like the network is on your side, that the services in the background are taking care of you," Sohn said.

For people who don't want data about their interests collected for this purpose, Sohn said the feature can be turned off, though Microsoft will still track basics such as age, gender and hours of Internet use.

It's not clear how much of the behavioral data collection will be opt-in — users have to affirm they want to participate — vs. opt out, in which participation is the default.

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