I normally am not loyal to any one brand. I just decide if they are good or not so good. But I am a loyal fan of LipSense. It's an Avon-type catalog company. It's a collection of lip color that you apply three sets of color, allowing it to dry between each coats, and then to keep it lasting all day you apply a lip gloss, preferably before eating or drinking.

I am a HUGE fan of Lipsense. I am so dorky when it comes to makeup. I'm one of those people who wipes my face and rubs my eyes with makeup--and thus I end up smearing my lipstick all over my face, or I eat and pat my lips and all the color comes off. I find myself constantly reapplying lipstick, but with LipSense I never need to reapply and it looks terrific ALL DAY. And the colors I've chosen look terrific on me.

I have my third color of Lipsense on the way and a new gloss. One gloss works for any color. I am soooooooo excited!