Well I have couple of thoughts on the matter. One is that I think people need to know at least basics of the company they are applying to. Not just know their job but know the basic facts about the company. We hired two people this year and they turned out to be disappointed with our specific clientele. Well they clearly didn’t do the research and didn’t understand specifics of the neighborhood. They are not going to last. Sadly. As they are good at their job. They just didn’t do the homework so to speak

My other thought is a quite unpopular one.

Yes I believe you need to do a bit of a research about the company you are applying to. Other than that I don’t believe in studying and memorizing anything for the interview. Sure if you have to do a presentation or a pitch then you got to prepare it but other than that I go as I am. Well it’s been long time since I had to look for a job but that was always my motto. If I have to memorize or fake things, I’ll forget them and that’s embarrassing, what if they ask them same question again, no way I’d remember it. But if I go as I am and speak what’s on my mind then I have nothing to memorize. I also find it less stressful. If I don’t know the answer then I just tell them I don’t or I’ll get back to them.