<font color="purple">This is a direct copy-paste from an old-ish blog entry of mine, but I don't know if people even read that thing anyways so if you didn't get the memo:

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Telling a kid to “ignore” the bullies doesn’t work. It just wont. Kids don’t exactly have the emotional intelligence or maturity to simply “ignore” someone who is making them hurt, so OF COURSE they are going to react to a bully. It’s not a matter of self-restraint for a kid, it’s a matter of self-worth. Also, bullies almost NEVER bully someone just to see their reaction for their own ammusement, if you ignore them, they’ll just keep pressing harder and harder and harder until you break- instead of just getting bored and going away. From my expiriences, kids bully because of their underlying securities or they are lashing out because of a poor enviorment- wether or not little Jhonny cries after 5 minutes or 15 minutes isn’t going to change either cause. “Ignoring a bully and they’ll stop picking on you” is just about the WORST advice to give.

And yet, it was the only bit of advice that I’ve ever recieved. Infact, there were times when they said that where they almost made it out to be MY fault.

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So yes, if your a parent and your child is being bullied- be a little more proactive then just telling them to ignore it. </font>