Have you ever seen people on YouTube talk about the 5 love languages? Basically, we all have ways we prefer to see love expressed--maybe it comes from the expectations we hold from how we were raised? For instance:

In one of those YouTube talks, I heard someone say that when our partner needs love to be expressed differently than we do--then it can cause issues. They also said that sometimes we can work these issues out by talking about them; however, IMO sometimes money issues are tougher to talk about. Perhaps he is just really broke (don't know what you know about his finances) or does not value gifts the way you do. My personality would be not to talk about it but, if both of you ever plan to get more serious (for instance marry)--talking about these kinds of issues beforehand could save a lot of heartache and misunderstandings later....