I think the idea is that research shows most people never scroll back beyond the first page when they're searching for something on Google or Bing. So if MSF is showing up on page 2 or 3 or perhaps even farther back, many people who are searching for mental health support will not see it. I don't know if that's accurate or if it even matters. But that's my uneducated assumption as to why it would matter... for what it's worth. Perhaps another member who is more knowledgeable can provide a more authoritative reply.