I would say that for men there are two major factors. Health/Beauty and Nurture/Personality. The physical and chemical requirements for propagation and successful child care. The weights will be different for each individual.

For women I believe there are three. Health/Beauty, Resources/Power, and Personality. The genes to pass on to her offspring, the ability to provide/protect and emotional support. This is just my assumption I could be babbling but its how I see it.