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Kiya said:
I don't get it - what's the catch?!? How can EVERYONE qualify? Looks too good to be true (not that I'd mind a steep decrease!)

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This is essentially how it works.

A pharmacy is, ultimately, a business. Their goal is not to improve your health, but to improve the size of their collective pocket books. As such, standard business practices apply.

HMOs often have a lot of people utilizing their service, so they can use it as a bargaining chip with the pharmacy companies to get a better deal. For example, an insurance company could say: We don't like your price on sertraline, so we're not going to allow our customers to purchase from your pharmacy. However, if you drop the price by $10 for our customers, we'll allow them to buy from you.

See how that works? Monster companies such as Wal-mart do it to their suppliers. They threaten to withdraw their massive purchasing volume in order to get better deals.

The people who started the free drug cards simply understand the system, and they're making it available to everyone.

For example, yourrxcard.com probably has thousands of people subscribed to their service, and the people running the site try to increase the number of users, so they have more bargaining power.

When you use one of those cards, you're basically using the service of a free advocate who understands the system plus the collective power of others like you. You should probably write and thank the site

Anyway, there really is no catch.