And, I'm struggling a lot in my current job. Seven out of my eight clients are very difficult, which is making my life extremely challenging and stressful there.
For one client, their website totally sucks with just FIVE measly pages of content, so naturally, they're not getting many leads for a 200K business software product. Go figure. If your website sucks, how can you expect to sell such a hefty priced piece of software? So, I did a competitor analysis and showed my client competitor websites, which are far more built out with loads of professional content that will generate leads. I told my client that this is the kind of website they need, with a ton more content. So what happens? I am now building out a wireframe of what that site architecture should look like, and I am proposing a massive content development strategy based on high volume keywords for which all their competitors rank in the search engines. I have never built a massive content strategy before, not to this extent, so it's new and very stressful because I am learning as I go along.
My point? Well, IF the client had a better website, then I could get them better results. And IF my CEO knew any better, BEFORE he took them on as a client, he should have known that their website sucked. But now the client has been considering pulling the plug on our services BECAUSE they unrealistically expected us/me to achieve far more lead volume than we have. Well, if you were aware that your site lacks content, then maybe the expectations would have been far different. I blame my CEO for over-promising and for not understanding or knowing my field very well. So, I've been placed into a very difficult position now with this client, and building out a website is not exactly within the scope of my job. ARGH!
The other clients all have one issue or another that are preventing me from being entirely successful with them. Their website has major technical issues, or they don't want to implement all of my recommendations, or their product is far too expensive to sell in a pandemic economy and market.
I have a headache each and every day as a result of all the headaches my current clients give me. It's a mountain of stress and aggravation.
And to continue getting rejection after rejection when I am DYING to leave my job? It's depressing as all hell. Last night I finally cracked, had a few drinks and had a good cry.
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"Twenty-five years and my life is still trying to get up that great big hill of hope for a destination"
~4 Non Blondes
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