Today has been a real struggle. As I’d mentioned in a previous post – I started a podcast at the beginning of this year. I love doing it, on a number of levels:
1. The connections I form
2. The conversations I have
3. The editing
4. The creation of content that (I think) is compelling and resonates with a broad variety of audiences

Unfortunately, it’s been challenging for me to commit to it fully. I have a day job that aligns closely with my interests – digital marketing – but the subject matter is less interesting than my primary passion: mental health.

I’m going through “emotional whiplash:” talking to people about the podcast, researching guests, editing and creating the audio and video is a real high, and puts in me into a state of flow. However, there is often also a letdown:
1. Typically the content gets very little engagement – maybe 2-3 likes on the different social media platforms, and hardly any downloads. So it’s a blow to my ego, especially when people out there posting images of their cats / pizza become social media superstars.
2. Once I’m done with it, there’s a sense of emptiness, until I land the next guest.
3. I toss and turn at night, wondering why I’m wasting my time doing this when the impact is so limited. I should be focusing on my day job, which I’ve let slip continuously.

Also, it’s pushing me to keep social media on 24/7: I have to post a comment, or engage in a conversation that might help drive traffic to my podcast. Even now, as I write this update, I’m resisting the strong gravitational pull to check Twitter / Instagram for comments on my content / things I can engage with.

I’m trying to apply mindfulness: taking a deep breath before I succumb to the urge to open any of these apps on my iPhone / browser.

It’s a struggle. Thanks for all your support; any recommendations / feedback is very welcome.