360 divided by 12 months is 30, are there 12 topics of interest for this client you could deep dive into for 30 articles in a month? Granted I don’t know what the subject matter is, but would it support 12 different themes at least or is it super narrow.

For example if the client sells snacks, I’d do a different type of snack per month (cookies, chips, cake type, etc) and 30 articles on the items within that grouping.

On the other hand, if the client sells tea, we have an issue because there are not so many tea types or ways to make tea and that’s going to be a hell of a task to get 360 articles out of.