For those who don't understand why I need to spend hours prepping for each interview.... depending on the company's clientele and specific services, I have to be knowledgeable in ALL areas of SEO, which includes Local SEO, international SEO, eCommerce SEO, enterprise SEO, on-page SEO, off-page SEO, and technical SEO. Each of these areas is highly complex AND different, and I have to know and understand all of it.
Here's just one example of Local SEO ranking factors that I have to understand for my upcoming interview today: