Because I have to know SO much, I forget certain facts, or answers and I get flustered in interviews. They are very difficult in my field of expertise. I don't understand what is so difficult to grasp - yes, I have to explain the steps I took in two years' time to increase traffic on a website. It's not, oh, I just did X and it worked. It's I created new optimized landing pages per business location, I optimized and claimed each location's Google Business profile, I then optimized every product page on the website, followed by citation cleanup and citation building per business location, using the BrightLocal citation tool. And my next step involved content/article creation, targeting local audiences. OR, I have to describe what my process was for coming up with 90 unique blog article ideas and which tools I used. And the answer to that question also is complex.

I have to have these answers at my fingertips - I have to know all aspects of SEO, as outlined above, and the answers to any question asked about the results I've achieved that are outlined in my resume.

I cannot emphasize enough that this is very very very very difficult, and is likely a unique type of interview process that not many have to endure.