Ideally those would be the clients. Realistically maybe not.

In my experience, personal and professional, people who need the most help are not the most motivated. People who are the most motivated might not need as much help because they’ll push themselves out of the rut on their own or with a minimal help. I help a lot of people to get on their feet and problem solvers typically aren’t in need of a life coach. The ones who need a life coach need it because they can’t solve their problems without a lot of help.