So, I am proposing a massive site-wide change on the New Balance website that could/will significantly raise both site traffic and revenue from the search engines. It's a massive project. I am pulling together a powerpoint presentation to present my business case for this change to the higher ups that would have a say in the decision.

I am excited AND nervous. It's a massive undertaking, and it would get me hired, if I succeed. And I strongly believe this tactic and change will make a huge difference. Nike, their trop competitor, has this tactic in place on their website, and they own the majority of the market share in the Google search engine. This change I am proposing would give New Balance far greater visibility in Google, and a far larger share of the search market. Right now, their visibility is only at 11%, and Nike is like at 60% or more.