I am proposing a MASSIVE sitewide change to the NB website (and ALL other international websites) that will drastically improve their traffic and revenue. It's a HUGE opportunity that I found that they are missing out on simply because they have not had a true SEO expert on the team. The opportunity I discovered is not rocket science and is pretty obvious (to me). It's very basic level SEO that they've missed. The woman prior to me in my role wasn't exactly an SEO guru or expert and somehow missed this opportunity to improve website traffic and revenue. Their biggest competitor, Nike, implements on their website the exact strategy I am proposing for our website.

My proposal is in the works (I am prepping a powerpoint presentation), and higher ups are already catching wind of this through various emails. I have to go through a few rounds of approvals since it's a massive sitewide change that will also impact all international sites.

IF it gets approved and implemented correctly (and I will ensure it is done correctly), I think I will end up getting hired full time. That's my goal. I want to make a positive and very noticeable impact, and I think I've got it in the bag with this strategy.