Thank you, you two. I appreciate the supportive and kind words.

Yeah, you won't see new balance come up for "pink shoes" because all women's shoe pages rank on page 1. We don't have a women's pink shoes page. Only a single catch-all page for men, women, and kids pink shoes, clothing, and accessories. So this new page in fact won't rank for anything!!! I pointed this out to my boss today. What we should have done, and she agreed, is create a women's pink shoes page, a men's pink shoes page, and a kids pink shoes page. Then each would rank separately and for the right keywords. She said it was a learning experience for us, which it was.

I've tweaked the SEO of this page to try to at least rank for "new balance pink", but it's unlikely since it is a catch-all page covering everything. Google is deeming other new balance pages relevant for this search and is ranking those on page 1, and specifically, a women's running shoe page that has some pink colored products.

So, yeah, that's a part of my job and a part of what I do.

Right now, I am trying to see if i can target better, higher volume keywords for the home page. Another project!