Ok, so SOME progress was made after tweaking the SEO of the "Pink" category page on New Balance.

This page now ranks #6 on Google page 1 for the search "New Balance pink" - at least I got it to rank for the brand's own search term! YAY.

I made additional tweaks yesterday and need to submit the page again to Google for crawling and indexing. Hopefully, the page will rise in ranking above current competitors who rank well for the search, "new balance pink".

Thank goodness it's at least now showing up on page 1, however. I can show my boss this today, to support that I do know what I am doing. I want her to have faith and trust in me. It does take tweaking sometimes to obtain the #1 ranking.