Quote:
Originally Posted by RollercoasterLover
I think the question to ask is do they only want to improve their web page rank vs their category competition or do they want to increase their brand awareness by ranking higher than most of the other places people shop during the holidays?
To compete against just their category means what they sell needs to be a desired holiday gift. To compete against all online shopping means they want to increase their visibility and brand awareness to holiday shoppers. He's failing to see where the footwear as a holiday gift category is in relation to all other holiday gift options IMO.
Glad things are going well for you. It's wonderful that you feel so supported there!
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Thank you... .and agreed. I think this one guy's viewpoint is myopic. He' s not seeing the whole picture or the value of online search. Everyone uses the internet these days to conduct research and to shop, especially during the holidays. And since Covid, ecommerce sales have skyrocketed, making it even more critical for ecommerce businesses to rank on page 1 and to be found. It's a vast mistake to ignore or dismiss online shopping overall, and to dismiss their own consumers who shop on Google, Yahoo and Bing, the 3 top search engines. And yes, by targeting "gift ideas", they can compete with all other ecommerce shops during the holidays.
I do feel very supported by my boss and by my team. It"s a welcome and very refreshing change from sexist old boys clubs in past jobs.