not because there is a smell memory linked to that name, but because.. you just do. you just somehow hear someone say hi, my name is what ever, and immediatley get a smell (good or bad) from the name.
for me it doesn't work on all names, only some.
one of the names it works on me for is christine, and whenever I hear the name christine I get a strong smell of smoke and have to leave the room for no reason at all, other than that's what my brain tells me to do.
I also get the smell of new books when ever I hear the name brandan