Yes, I've become more aware of my driving habits... though I gotta tell ya...they were good to begin with!

Keeping my tires aired up and never letting the tank go below half easily adds 3 miles to the gallon. I charge my gas onto my AAA credit card, which gives me 5% back on gasoline purchases. I have always plotted my errand day to be efficient time wise, and driving wise. I don't gun it to begin from a stop. I try to drive at least 5 mph under the speed limit, or down to 55 mph on expressways if the lanes and traffic allows. I quit driving in the winter with the top down AND the heat on high I buy regular gasoline for my v6 (there are only about 7 cars total that REQUIRE premium gas. Check it out, odds are your car will run just fine on regular.)

I buy in the morning or late evening when it's the coolest part of the day (get more gasoline density that way.)

BUT HOW ABOUT EXXON-MOBILE trying to get the public to think THEY aren't behind their gas stations any more? Yeah, the stations will still carry their name...which means the regulation stays in effect. Continue to boycott exxon-mobile folks!