I'm trying to go beyond the traditional "translation services" model - I am not quite sure how to do it - but people think translation is a commodity these days, and in some degree, this is true, as there are services that'll "translate" a document for you.

The problem is that most people don't know what translation really is. I find that is true. I think my business might be some sort of educational thing. To educate people on what translation is and what it does.