Right now, I am struggling with issues at work, and I am down on myself as a result. I blame myself for these problems that arose, and I am berating myself for it. I am only three months into my job, and it's become very difficult.
In a nutshell, I work with an external digital marketing agency within my role at work. They provide recommendations that I then review and approve and move internally to get implemented on the website.
Well, internally certain wording was found that had been implemented that they say is "off-brand". Now, as a result, ALL my work is being critiqued, and a whole slew of recommendations from the external agency are not approved to be implemented on the website for the same exact reason, ie, the wording and language used is "off-brand". I blame myself for all of it, and I am coming down hard on myself as a result.
I had coached the external agency on how to write these page descriptions. Granted, the agency took my guidance and created marketing copy that is not what I would have written personally, but because I had already sent the work back to the agency to redo, I felt I couldn't send it back again nor could I rewrite all these descriptions myself because there's an enormous backlog of work dating back to April that needs to get implemented on the website.
So, all these page descriptions - at least 100+ of them - need to be rewritten with brand voice in mind. And now I am required to attend several internal meetings to find out how to write these in a way that the brand will approve.
I am berating myself for not having been aware of the fact that these page descriptions need to also match the brand's voice, or rather, I didn't communicate this to the external agency, and I neglected to consider this as a factor myself.
I've never in my career had an issue with these page descriptions with any company, and I've been working in my industry for 12 years. No company has stopped me to say, "oh, that wording is off-brand and I don't approve of those two sentences being published". These page descriptions literally ARE just two sentences of marketing copy that is only visible in search engines to consumers. It's not even visible on the website. But my company is so uptight that they won't approve two sentences worth of copy.
The irony is that they have marketing copy on many pages of the website that WAS somehow approved that is also very off-brand, and that happened BEFORE my arrival at this company. So how in the world did that copy get approved????? And now they want to critique every little change I make because they don't trust me yet to do what they like and will approve of.
So not only do I suffer from a negative inner critic, but now I am beating myself up endlessly over this work issue, which is something I also do.
Every day lately has been a headache at work, and I loathe going to work for this reason.
I am not in a good frame of mind.




