My memory is VERY foggy, as I don't follow Professional Wrestling anymore, BUT... I think in the 2000's he did work with a company and worked a angle and performed in the ring. I can't remember if he help create buzz for said company but it was SUPER early in the 2000's.

I liked his music. I'm not a huge country fan but Toby Keith and Garth Brooks were two country musicians I liked their music respectively.