Consider the slice of the population who are drawn to believing this story. Who are they? Might they all share some link with regards to personal ideologies, lifestyles, politics, personality traits, principles etc., etc? Might there be a common noticeable enough thread running through them all that could explain a little more about why and how this sort of hysteria foments?

Can habitually chasing and echoing conspiracy theory after conspiracy theory be related behavior? That's the stuff which interests me. Answers to our sociological hiccups. We need 'em. Now more than ever.