Yes I think so... plus it's been used for years that you receive ads according to what you purchase... but right now I can't recall if that's mailers only or if it also means like on the net for online purchases etc... sorry it's nearly midnight.
But yeah, it's not so nice eh? What worries me more is them having access to my stuff for the medical credit rating. I know this was already discussed here, with many people thinking it was medical stuff only and not regular credit.
Big Brother is world wide now.