We had some work done on our house last week and my wife wanted to get the house cleaned, so she called her favourite cleaners.

I don't think they're particularly good but my wife likes them a lot.

So I was wondering why she likes them so much and I realized it today when they are over cleaning now: they sound busy!

One of them always has the vacuum running and the other is always moving something around. Sure, they are cleaning, but they're making theater out of it, which clearly resonates with my wife.

Pretty interesting!