Okay, in my bigmouth way, here is what I think about Etienne's concept:

I think this is a classic case of somebody existentially overanalyzing a concept. You could take anything -- self-esteem, personal grooming, performance reviews... and argue points against why people place the wrong emphasis on them.

It's too much work to debate this one, IMO. We could debate it for years and not be done. I'd rather just move on to more interesting things.