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Pfizer Announces Premier Sponsorship of Dr. Grohol’s Forums
Agreement will result in better penetration for Pfizer Inc’s key markets

NEW YORK, April 1 2005 – Pfizer Inc, in partnership with John M. Grohol, Psy.D., a pioneer in publishing mental health information online and patient advocate, have announced today a joint agreement for the exclusive sponsorship of Dr. John Grohol’s Forums @ Psych Central. Dr. Grohol’s forums were chosen for their growing membership base, close community membership, and the members’ strong advocacy of prescription medications, such as Pfizer’s Zoloft® brand of antidepressant medication.

Dr. John Grohol, owner and administrator for the forums since their launch in May 2001 said, “This is a great day not only for the members of the forums, but for prescription medications in general. I think they’ve gotten a bad rap in the field and are simply not prescribed often enough.” Pfizer hopes that through this sponsorship, more members will realize the benefits of Zoloft®.
“Pfizer calls them ‘happy pills,’ but I think Zoloft® is far better than crack cocaine,” noted Dr. Grohol.

Pfizer’s attention to patient care is unmatched within the industry. Through educational, non-profit grants, Pfizer is known for its altruism and focus on ensuring that Americans always have ample access and supply to overpriced antidepressant and other invaluable kinds of medications that go to the heart of the human condition. In addition to its widely-prescribed anti-anxiety medication, Xanax®, Pfizer is probably also well known for its male enhancement pill, Viagra®. “It’s a hard area to experience significant penetration of,” noted Pfizer spokesperson Jill dePenisse. “Patients who need a little help in their lives – whether it’s for debilitating mental illness such as depression or anxiety, or just needing a little help getting it up – well, Pfizer wants to be known for providing that needed support. What better way than to sponsor this community?”

Dr. Grohol noted, with a tear in his eye, “We will finally be able to afford the 8,500 sq. ft. home, 75 ft. yacht, and 72” widescreen HDTV we’ve been scrimping and saving for.” The partnership began immediately, and will span 86,400 seconds.

Pfizer Inc discovers, develops, manufactures and markets leading prescription medicines for humans and animals, as well as many of the world’s best-known consumer products.