[arcangel]

http://www.rawstory.com/rs/2011/07/0...emories-study/

A study released this week shows that when a person is peer pressured, they can form false memories, convincing themselves of different recollections of the past to fit what others insist is true. The study was published in Science this week.
Study subjects watched a movie in groups, then were questioned individually about it afterward. Four days later, subjects were questioned again. In 70 percent of cases, the researchers found, participants changed their recollection of the film to match their groupmates' incorrect memories. This held true even for questions that the subjects had initially felt very strongly that they had answered correctly.

This probably just confirms to the rest of us what PR and political operatives have known for a long time. Maybe a little negative arousal is called for to help maintain accuracy in our memories